The Future of African Commerce →

Sell, create, and grow across Africa

Start selling →
African entrepreneurs at a retail counter
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About us

The Merchant is a Pan-African commerce platform built for creators, freelancers, and businesses. We make it easy to list products, offer services, and get paid — with built-in escrow, multi-currency wallets, and payouts across the continent.

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Advantages

Everything you need to sell across Africa

Escrow Protection

Every transaction is secured with built-in escrow — buyers and sellers are always protected.

Multi-Currency

Accept payments in NGN, GHS, KES, ZAR, USD, and more. Get paid in your local currency.

Instant Payouts

Withdraw to your bank or mobile money. Fast, reliable payouts wherever you are.

Seller Tools

Manage products, track orders, and grow your business from a single dashboard.

Key features

Your digital storefront, ready in minutes

List digital products, offer freelance services, and manage orders — all from one platform built for African creators.

Product listings

Sell ebooks, presets, templates, courses, and more with instant digital delivery.

Service marketplace

Offer freelance services with milestone tracking and secure payments.

African entrepreneurs managing products at their store
Business meeting with laptops and products
Key features

Payments that work across the continent

Multi-currency support, mobile money, and bank payouts — built for the way Africa does business.

Escrow built in

Funds are held securely until both parties confirm delivery.

Wallet & payouts

Track your earnings and withdraw to bank accounts or M-Pesa in real time.

Statistics

Trusted by creators across Africa

Real numbers from real sellers building their businesses on The Merchant.

5,000+

Active sellers

12

African countries

₦2B+

Total transactions

99.9%

Payout success rate

African creators collaborating in a workspace
The Merchant

Join thousands of African creators building their future

Testimonials

What sellers are saying

African entrepreneurs collaborating together
I set up my store in 10 minutes and made my first sale the same day. The escrow feature gives my buyers real confidence.

Amara Okafor

Digital creator, Lagos

Amara Okafor avatar
Payouts to M-Pesa are instant. I no longer worry about getting paid — The Merchant handles everything.

Samuel Otieno

Freelance designer, Nairobi

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FAQ

You ask, we answer

Sign up, complete your seller profile, add your products or services, and you're live. Most sellers are up and running in under 10 minutes.